It would seem that not everybody is happy with the decision that Nike made to make real life Al Bundy, Colin Kaepernick, the face of their new ad campaign. One group of people who are definitely not happy with Nike are the brave men and women who make up the Mississippi state police. These fine brave men and women who the good citizens of Mississippi should be grateful to for keeping them safe and seeing that residents of the state follow the law have decided that they will no longer purchase Nike products due to the recent ad campaign that features Colin Kaepernick as it’s public image. The great people that make up the members of Mississippi states law enforcement contend that it is unpatriotic for Nike to use Colin Kaepernick as the face of their new ad campaign.
While speaking to members of the Associated Press Commissioner Marshall Fisher stated, “as commissioner of the Department of Public Safety, I will not support vendors who do not support law enforcement and our military.”
In the past Mississippi state police have done business with Nike which has seen them purchase such things as uniforms, shoes, and shirts, however that time has now come to an end. The Nike company has left Commissioner Marshall no choice but to make the decision that he has due to the fact that they have chosen to use a man who has no respect for the law enforcement or our military. Mississippi Governor Phil Bryant fully supports the decision of Commissioner Marshall Fisher. In a statement that was given to the media, Governor Phil Bryant showed his support for the men and women who make up the states law enforcement when he said, “I support the commissioner’s decision.” The state of Mississippi will no longer give money to a company that chooses to do business who has no respect for any member of law enforcement and instead has chosen to slander all members of law enforcement according to a statement that Governor Phil Bryant gave.
Although Nike did experience an immediate increase in their stock value after the new ad campaign featuring Colin Kaepernick went public, what will be interesting to watch is how successful they are in the long term swing of things. It has been speculated by some that the true effects of Nike’s decision will not be seen for a while, as some people feel that Nike has sacrificed greater long term success for a short boost in their short term gain. People who wish to show support for Kaepernick will allow the company to experience the short term success that it desired by making Colin Kaepernick the new face for their ad campaign. However, in the bigger picture eventually those people will run out and then Nike will have to deal with the consequences of alienating so many customers who like Mississippi state law enforcement and The College of the Ozarks in Missouri who have decided that this company who has shown such disloyalty to America and the members who make up the law enforcement across the nation will no longer receive money from them.