The Business of Hating Trump

The 2016 election of President Donald Trump shifted business, politics, media and government in a way we have never seen. Almost every part of American life has been affected by the cultural, social and political changes that have occurred since the campaign to elect Trump began. Trump faced and still faces more negative press than any recent President and continues to be covered almost entirely in a negative light in mainstream media. This has lead to Trump using alternative media to get his message out from Twitter to streaming live on Facebook versus going through mainstream media. One thing is becoming increasingly clear hating Trump is big business.

The most obvious sector of private business that has used Trump to profit is the mainstream media. The media has largely been against Trump since before he was elected, their relationship is contentious and a never ending point of banter between Trump and their outlets. The media disproportionally reports negatively on and pushes back against Trump. While, it can be concluded that the media is inherently bias and leftist we cant ignore that hating Trump is big business right now. Even more important is the business of hating Trump is profitable. The most notorious adversary against Trump in the media is CNN. CNN is Trumps’s most popular target of commentary about the bias and narrative of mainstream media which Trump calls “fake news.”

However, this week the tides have turned and CNN is going down in flames as James O’ Keefe and Project Veritas released footage of CNN’s own producers and employees admitting that they focus on Trump and formulate and propagate stories that they know are false because it makes money. The Trump Russia collusion or the “Big Nothing Burger,” as Van Jones put it is touted over and very on CNN despite the network knowing that the story is fake because it brings ratings to legacy media and ratings lead directly to the profitability of the company and money in the pockets of all the political pundits and executives who push this fake narrative. Legacy media is dying and as its slowly being chipped away at it is going down swinging switching to techniques in cable news that are similar to the click bait of modern day print news. Using fake hysteria and reporting to draw in viewers to their broadcasts mainstream media are one of the groups that profit the most from feeding the hate for Trump.

Second to that another group that takes advantage of hatred for Trump is private businesses. We see that in the last year businesses have suddenly become overtly political.  Ivankas products were dropped from most stores because of liberal tantrums over who her father is. When Trump discussed the travel ban, Starbucks came out and vowed to hire 10,000 refugees. When the Trump administration backpedaled on protections for transgender students and progress made in allowing transgender individuals the ability to use the bathroom that they feel matches their gender identity best we saw Target come out and announce a new company wide policy that allows its customers the ability to use whatever bathroom they want based on gender. Brands like Pepsi have launched campaigns saying that America is about diversity and multiculturalism and combating what they see as the political narrative in the country. Youtube came out with a #morethanarefugee video which garnered more dislikes than likes during Trumps approved new travel ban version. Private companies have been hitching themselves to the liberal anti-Trump wagon and are using it to appear as if they back certain political choices ultimately leaded to greater brand loyalty and increased sales.

Celebrities and Hollywood have also profited off of fueling hatred for Trump. This is especially true for the D-List celebrities or those who haven’t worked much recently. Celebrities from Madonna, Ashley Judd, Kathy Griffin, Micheal Moore, Tariq Nasheed, Meryl Streep, Katy Perry, the list goes on and on have used Trump and his administration as a platform to grow their audiences, gain more attention on social media, get their name back out there and talked about for days in conjunction with Trump. They have received increased exposure, and become relevant again if only for a fleeting time while they push back against Trump. We have heard speech after speech against Trump and about uniting, we have seen “art,” plays and other media depicted the death or assassination of the president garner national attention, ultimately selling out theatres and leading to interview tours all backed by one thing: money.

Political pundits, and individual independent media figures or groups have also gained by hating Trump. Several new Youtube channels or channels with a small following have burst on to the scene recently berating trump. The majority of mainstream media political pundits are anti-Trump. Their anti-Trump rhetoric and pieces draw viewers back in to the network and can prop individual anchors up as leaders in the movement against Trump. Suddenly we have seen a larger spotlight shine on figures such as Rachel Maddow, Sally Kohn, Cenk Uygur, Ana Kasparian and other liberal pundits that are making it part of their career to criticize and chastise Trump. This of course, leads to the same type of profits as celebrities or private companies see. Its an uptick in viewers, sponsors, events, rates and other lucrative deals. Being anti-Trump gains the anti-Trump and the pro-Trump audiences views and increases revenue.

Other areas in the business of hating trump that have also gained are non-profits, charities, organizations and groups on Trumps agenda such as Planned Parenthood, public arts endowments, social justice groups and programs, etc. These types of groups have gained money in donations being perceived as partners in fighting back against Trump or as organizations that are in need and are being targeted unfairly by Trump in the eyes of liberal America. This is a chance to capitalize on Trump’s budget cuts, dislike for or lack of support for a organization by aggressive fundraising campaigns as those who are politically opposed to Trump and his administration and therefore are giving more of their personal income to charities that they feel align with them politically.

Overall, hating Trump is its own business and a very lucrative one at that. The more people dislike Trump the more they are pushed towards those peddling agendas or products that are fighting the power in the eyes of liberal America. The more networks and people pander to anti-Trump sentiment the more their failing networks ratings soar. No matter how damaging such agendas are to the overall health of the United States, in the end money makes the world go round, and the more they can make the more they will continue hating Trump because its big business.

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